Segment Marketing Manager - Tertiary

About the Role

We are looking for a talented Segment Marketing Manager - Tertiary to join our Marketing Team who will be responsible for driving successful product launches and ensuring market penetration, to support revenue growth for OUP in the assigned segment. He/she will also be responsible for collaborating with cross-functional teams to execute seamless go-to-market (GTM) plans. 

Key Responsibilities:

1. Strategic Segment Alignment: 

• Work closely with the Segment Manager to understand overall segment goals and strategies.
• Align GTM plans with segment objectives, ensuring consistency across all initiatives.
• Work closely with Country Marketing Leads to ensure alignment of GTM plans to country marketing plans.

2. Product Launch Strategy: 

• Collaborate with the Segment Manager to develop comprehensive go-to-market plans for new products, features or services.
• Devise, implement and track retargeting programs to revitalise old/existing products or features.
• Define target audiences, messaging, and positioning in line with segment priorities.

3. Market Research and Insights: 

• Leverage insights provided by or develop with the Segment Manager or Global Research team to understand market dynamics, customer needs, and competitive landscapes.
• Segment the market effectively based on segment-specific criteria.

4. Business Enablement: 

• Equip promotional teams with the necessary tools, training, and collateral to effectively promote segment products.
• Collaborate with promotional teams to support OUP UK to achieve revenue targets set by the Segment Manager.

5. Launch Execution and Performance Metrics:

• Coordinate product launches/relaunches across various channels, ensuring seamless execution.
• Monitor launch performance metrics (e.g., adoption rates, customer feedback) and provide timely insights to the Segment Manager.

6. Cross-Functional Collaboration: 

• Work closely with product management, marketing, design, and customer support teams. 
• Foster collaboration to achieve segment growth and market success.

7. Customer-Centric Approach: 

• Gather feedback from early adopters and customers during product launches.
• Use customer insights to refine messaging and iterate on GTM strategies.

About You

Essential: 

• Bachelor’s degree in Business, Marketing, or a related field.
• 5 or more years of experience in product marketing, GTM strategy, or related roles.
• Strong Analytical Skills: Ability to interpret data and make informed decisions.
• Excellent Communication: Clear and concise communication across teams and stakeholders.
• Project Management: Organized, detail-oriented, and able to manage multiple initiatives simultaneously 

Queries

Please contact suki.chan@oup.com with any queries relating to this position.