Web Marketing & Development Manager

• Title: Web Marketing & Development Manager
• Department: Marketing, Academic
• Location: Sec - 62, Noida

About the Role Responsible for supporting Marketing’s effective use of web and email tools. Oversees delivery of new features and developments through both direct execution and business support for projects led elsewhere. Provides advanced technical support to marketing and marketing operations teams, ensuring websites perform as expected, monitoring KPIs, and meeting SLAs.

Key Accountabilities

1. Manage backlog of small changes and bug fixes

   • Prioritize and gather sufficient information for backlog tickets to be ready for development.
   • Sense check acceptance criteria.
   • Carry out accurate and comprehensive testing on small changes and bug fixes.
   • Update user guides and regression tests.

2. Support Senior Development Manager on web projects and initiatives

   • Own and complete tasks within a project effectively and efficiently following best-practice approaches.

3. Handle technical queries from campaigns and operations teams

   • Answer or escalate queries to the Senior Development Manager if additional technical expertise is required.
   • Respond to queries in a timely manner.

4. Ensure routine maintenance and testing of marketing-owned websites

   • Carry out web maintenance and support tasks regularly and on time.
   • Maintain a record of all tasks and make it available to the Senior Development Manager.

5. Develop and share best-practice guidelines and support materials

   • Create and communicate support materials effectively.
   • Seek opportunities to improve workflows, such as developing new automation agents.

Skills, Knowledge, and Experience

• Attributes:

  • Excellent IT skills
  • Experience working with a large website in a content editor or product owner role
  • Knowledge of latest web standards (AI, accessibility, CX, design, and legal)
  • Experience working with developers to create new web features and templates (for WordPress or other CMS systems)
  • Basic understanding of Email Marketing platforms
  • Good data management skills
  • Written and verbal communication skills
  • Project and time management skills

• Skills & Knowledge:

  • Knowledge of web marketing approaches/tools (SEO, ABM, Google Analytics, SMS, etc.)
  • Experience using a customer data platform (CDP)
  • Experience in ecommerce (useful but not essential)
  • Coding (Excel VBA macros, JavaScript)
  • JIRA for dev ticket management
  • Automation workflows using e.g., Power Automate or Zapier

• Education or Qualifications:

  • Degree educated or equivalent
  • Web development qualifications

• Previous Experience:

  • Work on large web or content projects
  • Work on website migrations

Please apply on Careers.oup.com.