Lead, Product Specialist - HET & Adult ELT

Job Title

• Title: Lead, Product Specialist - HET & Adult ELT
• Department: Marketing - HEAT
• Location: Noida

About the Role

The Lead, Product Specialist - HET & Adult ELT will oversee and drive HEAT’s digital marketing initiatives. The ideal candidate will develop business for digital products, enhance product visibility on the OUP India website and eCommerce platforms, and drive institutional and trade customer engagement.

Key Accountabilities

• Develop and expand business for digital products by creating and implementing strategic plans to penetrate new markets and expand the customer base. Support achieving digital revenue targets.
• Conduct product demonstrations and gather feedback to refine product offerings and improve customer experience.
• Establish and maintain strong relationships with technology partners to ensure seamless support. Facilitate regular meetings and communications to stay aligned on project timelines and deliverables.
• Plan and execute marketing and branding campaigns for customer engagement, designing engaging and visually appealing content, including graphics and videos.
• Execute comprehensive eCommerce marketing strategies to drive online traffic, increase sales, and enhance brand visibility.
• Utilize CRM tools (iTrack, website data) to manage customer relationships and track interactions effectively. Segment customers to tailor marketing efforts.
• Provide sales teams with the tools, training, and resources needed to effectively sell products.
• Monitor market trends and competitor activities through research surveys to stay ahead and innovate marketing approaches.

Skills, Knowledge, and Experience

• Minimum 6 years of experience in a relevant industry.
• Good communication and interpersonal skills.
• Proficiency in the use of AI tools for marketing purposes.
• Strong understanding of eCommerce platforms and digital product development.
• Ability to analyze data and make informed decisions.
• Creative and strategic thinker with a customer-centric approach.

Please apply on Careers.oup.com.