Head - Product, Customer Marketing and Strategy

About the Role

Introduction – 

This is an exciting opportunity to lead product and customer marketing strategies that strengthen market presence in gateway subjects and drive growth through customer-centric initiatives. By joining us, you’ll contribute to Oxford University Press’s mission of delivering educational excellence and innovation. The role offers the chance to work on impactful projects, collaborate with cross-functional teams, and influence strategic decisions that shape the future of education. You’ll be part of a dynamic team culture that values creativity, data-driven insights, and collaboration.

Opportunity – 

On a day-to-day basis, you will:

• Develop and implement robust product marketing strategies with clear customer value propositions.
• Drive initiatives to build market share through differentiated positioning and compelling messaging.
• Lead segmentation, targeting, and positioning for the product portfolio, supported by market analysis and competitor insights.
• Collaborate with product development teams to conceptualize and launch new products.
• Design and implement institution segmentation models and partner with sales teams for GTM strategies.
• Plan and execute marketing campaigns for product launches and customer engagement, ensuring brand consistency and editorial quality.
• Create integrated omni-channel marketing plans and explore strategic partnerships.
• Deliver actionable insights and strategic recommendations to senior leadership, including 5-Year Plans and quarterly updates.
• Enable cross-functional alignment across Sales, Product, Marketing, Operations, Finance, and Compliance.

Your impact will be significant—shaping product adoption, enhancing customer engagement, and driving strategic growth for OUP.

About You

Essential Criteria

• Postgraduate in marketing, management, or related fields.
• Strong digital and data analytics skills.
• Ability to multi-task and thrive in a fast-paced environment.
• Excellent communication and interpersonal skills for managing relationships across all levels.
• Strong problem-solving and creative skills with sound judgment.
• High integrity, dependability, and results orientation.

Desirable

• Experience in educational publishing or related sectors.
• Familiarity with omni-channel marketing strategies and partnership development.

Queries

Please contact shariq.anwar@oup.com with any queries relating to this role. To ensure a smooth application process, please submit your CV through the provided link rather than via email.

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.