Marketing Executive

About the Role

We are looking for a talented Marketing Executive to join our team. This full-time position offers a unique opportunity for a capable and highly motivated individual to work for one of the world’s largest and most respected educational brands. 

This is an exciting time to join OUP ANZ and perfect if you are a creative marketer who puts the customer at the centre of your decision making. Do you thrive working in a fast paced environment? If yes, then please read on this might be for you! 

Key Responsibilities: 

• Develop Marketing strategies, activity and campaign plans in conjunction with the Head of Marketing and other key stakeholders including Publishers, Regional Sales Managers and Marketing team members.
• Maintain a schedule of marketing campaign activity.
• Keep tracking and reporting spend against marketing campaign budgets for assigned portfolios. 
• Build and execute Marketing plans effectively and successfully, addressing acquisition and retention objectives
• Ensure the Marketing budget is managed to ensure cost effective programs and activities with the highest ROI to support the OUP marketing strategy
• Conduct post-implementation reviews which evaluate marketing activities against key measures and provide optimisation recommendations
• Develop Marketing campaigns which align with market and customer segmentation and product strategy, in consultation with business stakeholders
• Drive customer engagement, lead generation, and support acquisition and retention objectives
• Leverage the OUP brand and builds equity in priority areas by employing used and influencer voices, supported by strategic media and thought leadership campaigns
• Work in conjunction with the Digital Campaign Specialist, ensuring automated lead nurturing solutions are developed to optimise engagement, acquisition and retention

Working closely with the team you will ensure:

• Communications activities strengthen awareness and reputation of OUP ANZ in key markets, and support brand and marketing strategies
• OUP ANZ effectively engages on the key issues for our audiences, via the communications channels appropriate to market segments 
• Effective media and influencer relationships are developed, including with PR agency partners
• Community size and engagement levels are increased across all social platforms.

You will also collaborate with the sales teams to ensure that marketing initiatives and processes support greater lead generation, improved lead quality and conversion, and enhanced data quality.

About You 

Essential: 

• 3+ years B2B marketing experience including development of brand and thought leadership initiatives, demand and lead generation campaigns.
• A proven track record in delivering desired results, including the ability to prioritise and meet deadlines across multiple projects.
• Highly collaborative, with well-developed stakeholder management skills.
• Experience in eDM development, website maintenance and/or social media.

Benefits: 

• Highly flexible working environment
• Two work-from-home days per week and rostered Friday afternoons off (fortnightly)
• Access to contemporary offices and facilities close to Southern Cross Station
• Varied learning and development opportunities
• The opportunity to support Skyline Education Foundation through our Workplace Giving Program
• Comprehensive wellbeing program, including an EAP available to you and your family
• Other enterprise level benefits including Long Service Leave at 5 years, 2 days of Volunteering Leave per year and more

Queries

Please contact suki.chan@oup.com with any queries relating to this position.